Nonpartisan political reach data
See who's winning the attention race.
Social Tally tracks every federal candidate's social-media reach — five platforms, refreshed daily, compared head-to-head and against all of Congress. The data layer for digital campaigns.
Illustrative · 2025 NYC mayoral primary · figures to be verified
Why now
Attention moved to social. Spend hasn't.
Voters live on their phones, but campaign budgets and the data behind them still assume a TV-first world. That gap is the opportunity.
the average voter spends on their phone every day
of campaign budgets still go to traditional ad buys
viewers for the top cable-news show — a single viral post can reach more
platforms where every race is now contested
Go where the puck is going — not where it's been.
The gap
Nobody sells one clean view of candidate reach.
Tracking a race's social footprint today means juggling five platforms, manual exports, and stale spreadsheets — with no way to compare candidates apples-to-apples. Social Tally is that single, comparable source.
What you get
Three ways to read a race.
We keep it simple and flexible while the market tells us what matters most.
Head-to-head
Any candidate against their opponent, platform by platform.
Benchmark
Reach measured against peers and the rest of Congress.
Growth over time
Tracked continuously, so you see the trend — not just today's snapshot. The history is the moat.
Delivered as a clean, shareable dataset and report, refreshed regularly. No dashboard to learn.
Sample report · illustrative figures
Who it's for
Built for the people who run races.
Party committees
Benchmark your candidates — and the opposition — across every seat.
Consultants & strategists
Show clients exactly where they stand, and where to push.
Advocacy orgs & PACs
Track allies and opponents, and see where attention is moving.
Illustrative race · figures to be verified
The vision
From a dataset to the political reach platform.
Social Tally starts with follower counts for Congress. It doesn't end there.
The reach dataset
All 535 members of Congress, five platforms, head-to-head and benchmarked.
Every race + engagement
All 2026 challengers, plus engagement and audience signals — not just follower counts.
Distribution & beyondTODO
Clip-distribution analytics at district, state, and national levels, and expansion into adjacent markets — advocacy, corporate, international.
Team
Who's building this.
TODO(august): one line on why this team is the one to build it.
TODO: founder bio — background, political/industry network, and why he's building Social Tally.
TODO: advisor bio — technical background and role in building the product.
Get the data before your opponent does.
Request early access, or reach out about investing in Social Tally.